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White Paper: The Engagement Paradox

The More You Manage Engagement—
The More Disengagement You Produce

7 Employee Engagement Principles Based on Brain Science


This white paper asserts something surprising—that although employee engagement is the primary strategy leaders rely on to get employees to produce a great customer experience, it rarely delivers it. In fact, many leaders and employees today are caught in the grip of the paradox that employee engagement policies can actually lead to employee disengagement.

This FREE white paper includes:

  • The reasons why traditional employee engagement efforts aren’t working
  • 7 brain-based leadership principles to help you shift your strategy
  • Real-life examples of successful engagement initiatives using brain science
  • 7 tips to immediately “Make It Work”
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