What is an idea?
Well, the definition depends on where you are in the innovation lifecycle—or, as we at Juice Inc. call it, the i5 process.
Essentially, an idea can be a goal, a product or a catalyst:
If you’ve been following my blog articles for the last little while (and hopefully you have), you will know that being innovative isn’t just about coming up with ideas: there are many, many steps one must take in order to produce real results.
Unfortunately, many organizations are often so harried—pulled away constantly and distracted by the latest crisis—that even when innovation does get prioritized, it can play out something like this:
Unfortunately, a few hours is extremely unlikely to result in your next business breakthrough. In fact, research shows that it takes about 3,000 raw ideas to generate just one breakthrough solution!
This 3000:1 ratio is not an absolute, but it does hint at a lesson with more than a few grains of truth.
Innovation—true innovation—doesn’t occur without some real work. Moreover, it’s not just about brainstorming (or ideation)—without a plan to implement, for example, your ideas are just that: ideas with no place to go.
Ultimately, innovation should be approached as an ongoing business commitment. Organizations must integrate a structured innovation process into their overall corporate strategies, and then ensure employees have time to be innovative—not just once in a while, but on a regular basis.
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
General Manager and Director of Sales
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