July’s Democratic National Convention was home to many inspirational speeches.
But perhaps none were as highly regarded as the one by Michelle Obama.
Why couldn’t we stop listening to her? And why did we find ourselves agreeing with everything she said?
The secret lies in brain science.
For this article for Inc.com, Juice co-founder Brady Wilson shares how to capture and maintain people’s attention: by first appealing to emotion, and then backing it up with reason.
Read the article here:
Brady Wilson is a regular contributor to Inc.com—the world’s quintessential go-to source for everything you need to know about starting and growing a business. Read more of Brady’s Inc.com articles here.
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