Brady Wilson

This post is based on content from Brady Wilson's latest book, Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need.

You can say and do things to let your employees know you care.

But how do your employees actually perceive your words and actions?

And how do those perceptions influence their own behavior?

Welcome to the “Feelings Economy—a world where our work and home life are driven by feelings, not intellect.

Here’s why: the emotional brain—not the rational, logical one—tells us what is true. 

The brain science 

Brain science shows us that we feel before we think.

Mirror neurons in our brains detect and reflect others’ actions, emotions and even intentions. They provide us with an uncanny knack for recognizing care, support and respect.

They also help us recognize when care, support and respect are not present but simply being declared by the other person.

In other words, if you don’t feel you’re being valued, all the assertions, declaration and assurances in the world can’t make it true for you.

Where does this show up at work?

Unfortunately, many engagement strategies have traditionally focused on rational engagement when it’s the emotional stuff that appeals most to employees.

Let’s say an organization holds a ceremony to recognize its employees:

  • The leaders’ rational brains tell them the recognition is effective because their intentions are good; but
  • Employees hear the recognition speech and the emotional brain tells them the recognition is not valid because they do not feel it.

Why does this matter?

When there is a gap between what is intended (also known as “declared support”) and what is felt (“felt support”), employees end up feeling unfulfilled—and leaders end up feeling unappreciated.

But there is a way to close—and even eliminate—this gap.

How to make this work

Juice has identified seven brain science principles that can help leaders shift their engagement strategies, unlock results, and experience the benefits that come with true employee engagement.

And not only that: seven tips to immediately make it work.

Learn how to use conversation to energize your workforce: download a FREE copy of The Engagement Paradox today!

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Brady Wilson

Brady Wilson

Co-Founder of Juice Inc, Thought Leader & Author

Alex Somos

Alex Somos

Co-Founder of Juice Inc.

Jean-Francois (JF) Hivon

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Business Development, Juice USA

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