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Jun
9

Author: Matt Ninaber, CEO/Director, High Rise Studio


Every once in a while you learn something that saves your life. That’s when you write it down and tattoo it to your brain.

Being an entrepreneur is a hard thing. Being an entrepreneur who just got married is even harder. Being an entrepreneur, married and having a team of seven people (and counting) is even harder than that. There are so many things that need working on. Such as generating leads, customer service and retention, product development, payroll, employee experience…. the list goes on.

So when I learn something that makes life easier, I like to write it down and share it.

Eight years ago, Josh and I could be found constantly running around with a video camera in hand, living out our dream. Now it seems as though I spend more time with the list above than actually making movies.

By passion, I am a moviemaker; by necessity, I am a business owner.

The question I have been asking myself lately is: “How can I get back to making movies, while at the same time make sure we are taking care of business? How do we get new clients? Stay ahead of the curve? Be innovative and solve problems fast?”

The solution? It’s called the Success Ethic. The basic concept is:

“Take care of your employees and they take care of your business.”

I find this especially hard to do because running a business is a lot like going into battle. There is intense competition in quality, price and turnaround.  The idea to stop and ask people how are they doing and give them “felt support” [supporting your employees the way they need to be supported] feels like a time waster. To make sure people fit, ensuring communication is clear, that they feel supported, valued and inspired seems overwhelming.

But something happens when a business makes their employees top priority.

It’s the difference between Peter Parker before he was bitten by a radio active spider. It’s like taking kryptonite out of Clark Kent ribs.  Something breaks and you don’t have regular employees.  You get superheroes that are faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.

Now the question: How do I know this secret to success?

One of our long standing clients is Juice Inc. In short, Juice Inc. is hired by organizations across the globe to help implement this strategy of felt support through something called the Success Ethic.  By creating promotional videos for them (and watching them over 100 times … literally), we’ve learned a thing or two about the Success Ethic and have had numerous opportunities to apply it here at High Rise Studio. 

When I was young, at the ripe age of 20, my goal was to “to tell stories that inspire and equip people to live lives bigger then themselves.”  Now, my mission is to “build the world’s greatest team that will tell stories that inspire and equip people to live lives bigger then themselves.”  Focusing on taking care of the team here at High Rise Studio seems to be one of the keys to doing that and getting back to making movies.

What are your thoughts about making employees your top priority?

Reprinted with permission. © 2011 High Rise Studio

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