Looking for an innovative solution to a big problem?
Stimulus response is one way to come up with fabulous, innovative, fresh ideas. That said, this type of brainstorming tool typically appeals to people who are comfortable with less structure.
Today, we’re going to focus on an ideation tool for folks who are more comfortable with a more linear, structured approach.
It’s called value chain analysis.
Value chain analysis is a four-step process that allows you to think through the ways in which you deliver value to your customers.
It allows you to take a big problem (or opportunity), and slice it into bite-sized, manageable pieces.
Take a look at the accompanying graphic. You’ll see that value chain analysis is:
As such, “value chaining” is a tool that anyone—or everyone—can use, because it works for a wide range of thinking preferences.
Consider a big problem or opportunity in your work environment, and use the graphic example as a guide for coming up with your own solution (or solutions).
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Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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