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Jul
16
Rick Boersma

Looking for an innovative solution to a big problem?

Stimulus response is one way to come up with fabulous, innovative, fresh ideas. That said, this type of brainstorming tool typically appeals to people who are comfortable with less structure.

Today, we’re going to focus on an ideation tool for folks who are more comfortable with a more linear, structured approach.

It’s called value chain analysis.

Value chain analysis is a four-step process that allows you to think through the ways in which you deliver value to your customers.

It allows you to take a big problem (or opportunity), and slice it into bite-sized, manageable pieces.

Take a look at the accompanying graphic. You’ll see that value chain analysis is:

  • User-centric:  it looks at each element of the problem or opportunity from the customer’s perspective
  • Brainstorming-friendly:  using related and random stimulus to get your creative juices flowing
  • An investigative and an impact evaluation tool:  to help you assess your current reality and your solutions
  • Structured:  it’s got steps, rows, and columns - linear attributes that nevertheless facilitate free-range ideation and stimulus response.

As such, “value chaining” is a tool that anyone—or everyone—can use, because it works for a wide range of thinking preferences.

Consider a big problem or opportunity in your work environment, and use the graphic example as a guide for coming up with your own solution (or solutions).

Happy innovating!

Want to know more about innovation? Sign up (for FREE) for Rick Boersma's Graphic Innovation Guide.  Receive chapters as they are produced until the book is complete. In exchange, we seek your feedback to make the final product the best it can be. Click here for more information about the Graphic Innovation Guide.

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