This month marks an exciting event: the launch of Juice co-founder Brady Wilson’s fourth book for business leaders!
We sat down with Brady to talk to him about Beyond Engagement, what inspired him to write it, and how organizations can successfully create cultures where employees are engaged as well as energized.
Brady, congratulations on Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need!
Who did you write the book for?
I wrote Beyond Engagement for business leaders—senior vice-presidents and senior HR offices who want to build an engaged and innovative, sustainable organizational culture and ethos—but who feel they are not getting the best of their employees, no matter how much or how often they implement engagement strategies.
What inspired you to write Beyond Engagement?
Over the last 20 years working for Juice Inc., I have seen countless employees and managers who are engaged, but not energized. They are committed and dedicated, they come into the office early and stay late, they give discretionary effort—but they are exhausted. Depleted of any energy, employees and leaders resort to constant firefighting, often implementing “duct-tape solutions” that do little if nothing to move their organizations forward. It’s a vicious cycle and a perfect eco-system for ongoing depletion.
Beyond Engagement is about helping business leaders become “cultural architects” by building workplace conditions where employees are not only engaged, but energized as well.
Why is traditional employee engagement so rarely successful?
Time and again, we see that the more leaders try to manage engagement, the more disengaged their employees actually become. That’s the Engagement Paradox: despite leaders’ good intentions, they continue to buy into a traditional management approach that isn’t working. I believe a lot of it has to do with not factoring in the importance of the human brain in generating our experiences.
For example, we know from brain science that one-on-one conversation is an incredibly effective way to boost employee performance. But surveys, town halls, newsletters and departmental action plans simply don’t allow for meaningful conversation. As a result, they are sabotaging their own engagement efforts.
Stay tuned for more Q&A with Brady, coming in a future blog post!
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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