A colleague, Lara, asked me today whether I had seen the latest ads from Mark’s Work Wearhouse. I don’t watch much TV, so I hadn’t, but I went online to check them out. http://www2.marks.com/InnovationTV.asp
A few things stood out.
One is that “Innovation” is hot. We know that innovation is critical, for organizations, for individuals, for society, for humankind, for the planet. It’s also a buzz-word: “innovation” sells as a marketing adjective, as in “innovative products and services”. It’s the new “green”.
But real innovation also sells because it produces real improvements in products, services and processes. Truly revolutionary innovations create (and disrupt) services, users, industries, markets, categories. IDEO’s Tim Brown in Change by Design presents a simple matrix for talking about types of innovation…
In addition to radical or revolutionary innovation, there are evolutionary innovations, and incremental innovations – the latter category being the bread + butter of most organizations.
So where do Mark’s innovation lie? I’d argue that they range along the spectrum from incremental to mildly evolutionary.
I think they’ll do well by these products. The marketing is right, and although they’re not radical “wow!” breakthroughs, they are addressing simple but real performance gaps in the products they’re highlighting.
Graphic Innovation Guide – Sign up now!
Our very own Rick Boersma, Illustrator, Facilitator, Educator and Innovator is completing a Graphic Innovation Guide and we would love to get you involved! If you sign up you will receive a chapter per month until the book is complete. In exchange, we seek your feedback to make the final product the best it can be. Click here to read the Introduction.
PS - To learn more about the Juice/Floworks training program Innovation in a Box, email us at email@example.com and we will send you one of the experiential exercises to try!
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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