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Aug
6
Alex Somos

authenticity imageOne of the things people long for these days is authenticity in others.

That longing exists in every area of life: especially the business world.

In our conversations with hundreds of organizations, we at Juice Inc. know firsthand that employees want their leaders to be authentic. That means leaders must demonstrate their corporate values not only in front of the customer, but within the office environment as well.

At one organization we recently worked with, we learned by talking with employees and stakeholders that they felt authenticity was lacking internally across its leadership. For example, during town hall meetings, they felt presentations were too “slick,” as though they were being “marketed to.”

Employees aren’t dumb. They know a carefully orchestrated message designed to look like a tailored suit when they see it. And this can lead to mistrust, ultimately having the opposite effect of what leaders are looking for: results.

Authenticity is about having direct—and oftentimes difficult—conversations. It’s not always easy. But employees appreciate it, even if you don’t come across as “perfect.

The reality is that when leaders address issues in a real, authentic way, it can actually give employees a sense of optimism for the future.

And that optimism is what you need to fuel energy, improve engagement, and get outstanding results.

My encouragement to any leader is to take the risk and be their real and authentic self. People will connect with that in a much more meaningful way that builds trust—and ultimately it can positively impact your business results.

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Brady Wilson

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Alex Somos

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