An innovation, when it’s brand new, is like a fresh loaf of bread right out of the oven.
Everyone is excited about that bread—and everyone wants a piece. Moreover, when they get some, they brag about it to everyone they know...building demand for more fresh loaves.
But eventually, the bread starts to lose its appeal...and folks begin flocking to a fresher, tastier, better-looking loaf elsewhere.
No matter how cool your innovation is, there will come a time when it’s old news—and people will move on to the next new technology, product or service provider.
The question therefore is: how can companies continue to stay ahead of the curve?
To stay ahead of the curve, companies cannot approach innovation as a simple one-off.
It’s all about infusing a culture of innovation into your workplace: one that frequently encourages and rewards creativity, strategic thinking (or “keeping curiosity alive”), and taking initiative.
In other words, companies that truly “live” innovation—think Apple, Coke, Cirque de Soleil and Amazon—are much more likely to be at the forefront of innovation in their industry. Why? Because innovative thinking is a common and natural part of their organizational fabric.
In other words, innovation must be:
You can do it!
Building a sustainable culture committed to innovation will not happen overnight—but it doesn’t have to be a struggle either.
Learn how a structured process can become an integral part of your day-to-day business operations—and the many benefits your organization can reap by staying ahead of the curve.
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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Co-Founder Floworks Training, Design & Innovation