Menu
Aug
30
Rick Boersma

Q: When asked to come up with a new idea. What do you find is the best method to start, brainstorming, brain-mapping etc?

A: If I’m working with a new group, I am going to do some standard things right off the bat. Let’s assume that I have a day, and the goal is less about training and more about truly tackling a problem/opportunity. Let’s also assume that I’m working with an average group, i.e. a mix of folks in terms of preferences, experience, buy-in, etc. As we work together, and get to know one another, the agenda may well flex.

I will do some positioning:

a. Torrance Test

b. The importance of breakthrough thinking

c. Brain Poker - lead in to i5, and the process

I like to have spent some time upfront clarifying the problem/opportunity statement. This can save a lot of time in the session.

  • This helps educate me in the subject
  • Helps get them into the session, thinking about the issue and because the process we’re giving them is steering their thinking, it’s helping them open up
  • Is a bit of a diagnostic

I would take them through a process of investigation and ideation…

Investigation:

If I’ve done the pre-work, then I can start with this. Since I’m a graphic facilitator (which in this context simply means that I like to draw things out BIG), I may have pre-drawn one of these tools - based on the input I’ve received from my client prior to the session.

1. Let’s understand why this is an issue? Therefore a Context Map and/or Mindmap (which I like more than a Fishbone, but I’m using it as an analytical tool).

2. Springboard off of the Mindmap, generating ideas, I’m leveraging the investigation tool to start brainstorming. This is nice because it’s what I would refer to as a related stimulus (a slight skewing of the term I admit), it’s building off of what they know.

Ideation

I really like 3-12-3 brainstorming as a way to jumpstart beyond traditional brainstorming. It takes traditional brainstorming, and adds some additional structure.

  • Stimulus Response
  • Prototyping, but only SOME types of prototyping

If you would like to view the Innovation in a Box webinar, click here.

Sort by Author

Brady Wilson

Brady Wilson

Co-Founder of Juice Inc, Thought Leader & Author

Alex Somos

Alex Somos

Co-Founder of Juice Inc.

Jean-Francois (JF) Hivon

Jean-Francois (JF) Hivon

Vice President, Business Development

Michael Torrie

Michael Torrie

Business Development, Juice USA

Juice Inc.

Juice Inc.

Posts from the team

Rick Boersma

Rick Boersma

Co-Founder Floworks Training, Design & Innovation