Q: When asked to come up with a new idea. What do you find is the best method to start, brainstorming, brain-mapping etc?
A: If I’m working with a new group, I am going to do some standard things right off the bat. Let’s assume that I have a day, and the goal is less about training and more about truly tackling a problem/opportunity. Let’s also assume that I’m working with an average group, i.e. a mix of folks in terms of preferences, experience, buy-in, etc. As we work together, and get to know one another, the agenda may well flex.
I will do some positioning:
a. Torrance Test
b. The importance of breakthrough thinking
c. Brain Poker - lead in to i5, and the process
I like to have spent some time upfront clarifying the problem/opportunity statement. This can save a lot of time in the session.
I would take them through a process of investigation and ideation…
If I’ve done the pre-work, then I can start with this. Since I’m a graphic facilitator (which in this context simply means that I like to draw things out BIG), I may have pre-drawn one of these tools - based on the input I’ve received from my client prior to the session.
1. Let’s understand why this is an issue? Therefore a Context Map and/or Mindmap (which I like more than a Fishbone, but I’m using it as an analytical tool).
2. Springboard off of the Mindmap, generating ideas, I’m leveraging the investigation tool to start brainstorming. This is nice because it’s what I would refer to as a related stimulus (a slight skewing of the term I admit), it’s building off of what they know.
I really like 3-12-3 brainstorming as a way to jumpstart beyond traditional brainstorming. It takes traditional brainstorming, and adds some additional structure.
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