How important is it that CEOs are bought in to innovation initiatives at a company?
When I was asked this question by an editor recently, this is my response...
Innovation can definitely happen at the grass-roots. Innovation initiatives can be driven by individuals, project-teams and departments. Individuals and managers can work within their own circles of influence and do incredibly innovative work almost regardless of the overall culture of innovation in the company. But, if one looks at icons of corporate innovation: Apple, Google, P+G...Companies that really do have cultures of innovation ( cultures which allow them to reap a harvest in terms of innovative products and services) then having the CEO on board is critical.
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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