Is there a gap between how companies value enterprise innovation versus the resources they actually devote to it? What are the reasons behind this disparity?
When I was asked this question by an editor recently, this is my response...
There is absolutely a disparity between how companies say they value enterprise innovation (or innovation of any kind), and the resources they devote to it. The proof of this is evident in an examination of the financial-results posted by different companies in any given sector. Truly innovative companies in every sector out-perform their less innovative competitors by an order of magnitude. Although lip-service is paid to “innovation”, relatively few companies follow through.
The principle reasons are
Let’s look at each of these briefly.
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