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Apr
28
Rick Boersma

Click here to learn about Juice Inc.’s innovation training program, Innovation in a Box!

I agree that there is no ‘i’ in teamwork.

And I see nothing wrong with corporate-speak like synergy, and having to work smarter, not harder.

But here’s the problem in today’s business world:

Clichés like these have become thoughtless short-hand for complex processes that actually require attention and discipline.

The worst cliché in innovation

Perhaps the worst offender—at least in the area of innovation—is the oft-spoken:

“We need to think/step/get out of the box!”

If you’ve ever been involved in a brainstorming session that ran out of energy and ideas within 15 minutes of marker hitting flipchart...well, you know that getting out of that box is much easier said than done.

So it may surprise you that Juice Inc.’s innovation training program is actually named Innovation in a Box.

Wait...what?

It’s a deliberate provocation.

The name Innovation in a Box itself recognizes a few...well...“boxy” things about innovation itself:

  1. Innovation is a discipline that requires structure. Innovation in a Box offers innovation tools (like a tool-box) that organizations and employees can use to identify needs, problems and opportunities; understand context; generate, strengthen and elaborate on ideas; evaluate and prioritize ideas based on impact; and create, test and deliver on a plan.
  2. It’s actually hard to step out of the box. There are good reasons that most people and organizations find it difficult to step out of their own boxes—the primary one being that being “in their boxes” has served them well in the past. 
  3. Innovation is idea-realization, not just idea-generation. In other words, until an idea is “boxed” and delivered to a client, it holds little value.

Stop cliche’ing...start innovating!

It is possible to build an organizational culture where innovation happens.

The Innovation in a Box program and suite of tools helps businesses not only initiate but implement and sustain their innovation projects.

Learn more about how to think outside of the box—with Innovation in a Box!

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Brady Wilson

Brady Wilson

Co-Founder of Juice Inc, Thought Leader & Author

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Alex Somos

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