At Juice, we know that there is huge business value for organizations that take time to inject fun into the workplace. Doing so can create higher workplace engagement, and re-energize employees to be more innovative. Juice has seen it work for many organizations—including our own.
Gamification—that is, applying game-design thinking to everyday events—is just one way to have fun in the office. (For a fantastic example of gamification, read how our customer D&D Automation turned its parking lot into a life-sized gaming board!)
Over the last few months, Juice has “gamified” our business development strategy by identifying behaviours to support our sales goals. So, if a Juice employee secures a new business opportunity for us, they get 10 points. If they book an appointment with a prospective customer, they get 5. If they make an appropriate business connection on Linkedin, they get 1. And so on...
Oh, and here’s where the minions reference comes in: we call the points Bee-do points. (It’s a long story.)
We’ve used this gamification method for several months now. Earlier this year, when the team cumulatively achieved a target number of points, we bought a Vitamix for the office (and smoothies have never tasted so good).
Since the beginning of November we started a new team goal for our Bee-do points: for every 10 Bee-do points we earn, Juice will donate $1 toward buying turkeys for those who may not have the means to afford them. (That’s where the turkey comes in.) The Juice team is excited to see just how many points we can rack up before the Christmas cut off date.
Funny how three completely different things—an office game, a bird, and a wacky cartoon character—can actually have something in common.
In Juice’s case, what ties them all together is our mission to do good in the world. It’s been part of our cultural makeup since day one of the organization. We believe it drives us to be not just better employees but citizens within our local and international communities.
It’s a wonderful feeling to know that we at Juice are not only making a difference—but having fun doing it.
In that same vein, whether throughout the holiday season or through 2015, I’d like to encourage you to consider doing some good in your own community. Of course, “doing good” can mean many things: it could mean making a financial contribution, but donating your time can be just as valuable to those in need.
Enjoy your holiday season—and remember to make it meaningful and memorable.
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
General Manager and Director of Sales
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Senior Facilitator & Keynote Speaker