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Dec
5
Alex Somos

What could you possibly invest 87,600 hours into, which leaves not just you but thousands of others feeling energized?

How about an amazing company?

This year marks the 10th anniversary of Juice Inc. And as I consider the last decade, I can honestly say those 10 years (or 87,600 hours) have been some of the most difficult times in my life—but also some of the absolute richest.


As I let the last decade sift through my fingers, I reflect on all the amazing people Juice has had the privilege of working with. We discovered over the years that there is one common trait among just about all of our customers. It’s not common industries or market segments or the size or age of the company, nor of the individuals: it is something more profound, and ultimately this characteristic gives me hope.

The one shared trait is this: they want to make a difference!

The folks we have worked with are passionately committed to the betterment of their people and their organizations. They know that nothing great is ever achieved without significant effort. They believe they can achieve great business results and create energized work environments. They choose to stand in the tension of those competing priorities in order to create something meaningful and empowering. Many times, they have been able to challenge “Corporate ADD” and sound the trumpet charge towards a healthier, happier and more productive culture.

The Juice team is extremely driven to support change agents. We receive cards, emails and calls from some of our clients and workshop participants, which fuel our burning passion to continue to be better every day. We never forget the success stories people tell us of their personal and professional lives: we hold those up as the masterpieces that we have had the privilege to help paint!

In the last 10 years, Juice has printed over 10,000 copies of our books. That is 10,000 lives potentially impacted by our work. But in reality, the number may be closer to 30,000 (!) when you think of all the events and learning sessions, keynotes and conferences that we have attended where books were not even distributed.

When Brady Wilson and I founded Juice, it was with a deep belief and conviction that we needed to do this, to help our world be a better place; and to champion the skills, knowledge and heart required to move people and businesses from where they are to where they need or want to go.

Very few organizations in our field share Juice’s vision, which is to sit amidst the tension to see employees achieve great business results and go home at the end of the day with more energy to contribute to their families, significant others and community. Sometimes I think we are crazy: we want to eat our cake, but we don’t want to get fat!

And now, I earnestly believe we are at the cusp of a new chapter for Juice: a coming of age, if you will. I have a sense of anticipation about what the future looks like for us, and I continue to hold the longing and anticipation of making a greater contribution in the next 87,600 hours!

Again, to those who have journeyed with us over the last decade: I give you my heartfelt gratitude and challenge you to not falter but be stronger and better!

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Brady Wilson

Brady Wilson

Co-Founder of Juice Inc, Thought Leader & Author

Alex Somos

Alex Somos

Co-Founder of Juice Inc.

Jean-Francois (JF) Hivon

Jean-Francois (JF) Hivon

Vice President, Business Development

Michael Torrie

Michael Torrie

Business Development, Juice USA

Juice Inc.

Juice Inc.

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