Ever heard of the Torrance Tests of Creative Thinking?
Developed by psychologist Ellis Paul Torrance (1915-2003), the TTCT (Torrance Test of Creative Thinking) uses simple exercises that test divergent thinking and problem-solving skills.
As part of Juice’s innovation training, we use a sample TTCT activity to measure the number of ideas that participants can think of in a limited period of time:
Their assignment? Write down as many uses for a tin can as possible.
After participants have written their list, we then look at their output, and discuss the implications.
A full TTCT measures five attributes:
This test and the scales that it measures can be insightful. For example:
The usual takeaway from this is that, “Well, that just proves the point: some people are wired for innovation, and others aren’t.”
We’d beg to differ.
A test may measure innate creativity, but the results don’t equate to real-world utility. Innovation happens in messy contexts, while a test happens in sterile isolation.
Boosting your level of contribution
Even if you regard yourself as someone who is not that naturally creative, there are two ways to help increase idea generation:
In our client work, we see individuals and teams who time and again “fail” at the Torrance test.
But then, they turn around and succeed powerfully using a structured innovation process to generate solutions that are grounded in reality—and they will make a real difference.
Learn more about the Torrance Tests of Creativity! Download Rick Boersma’s FREE innovation comic book, Innovation In A Box: An Introduction.
Co-Founder of Juice Inc, Thought Leader & Author
Co-Founder of Juice Inc.
Vice President, Business Development
Business Development, Juice USA
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