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Dec
15
Alex Somos

It’s the most wonderful time of the year!

But I’m not just referring to the holiday season. December is also a great time of year to:


Why is this so important?

So you can take steps toward becoming the person you were meant to be.

Far too often in my job, I encounter people whose aspirations are so seldom aligned with what they’re actually doing. And my question to them is always “Why not? Why not step into that aspiration? What’s keeping you from that?”

For example, I was once coaching a man who was discouraged about his life. I asked him: “If you could do anything right now, something realistic, what would you do?”

His answer: I would plant an orchard.

I then asked him “what is keeping you from doing it?”

It was a wonderful moment as he realized there was literally nothing keeping him from doing it.

And guess what: the orchard started as about a half-acre of apple, pear, peach, nut and cherry trees, plus a whole lot of shrubs like gooseberries, raspberries and currants. Since then, it has spilled out into the pasture so it now spreads over about five acres with hundreds of trees. And just recently, he returned from a week-long course in upstate New York to learn all the ins and outs of making hard cider.  

Reflection helps us become congruent—with ourselves. But rather than focusing on what you didn’t do in the previous year, consider how you can align your life with what matters most to you.

At Juice, something of great matter and importance to us is “doing good in the world” and giving back to others.

This year, like all other years, instead of sending out Christmas cards the Juice team will donate $500 toward a spring 2016 mission trip (which I always go on) to Vicente Guerrero, Mexico. My personal belief is that we must reach out locally and internationally to make the world a better place for those in need. For the last eight years a team of volunteers raise funds for the building and pay their own expenses to build a school to help educate the needy, so they can eventually improve their life situation, have a career and prosper.

Keep in mind that such aspirations don’t always have to be grand-scale. Moreover, moving forward toward becoming your best self is just like planting an orchard...in that it begins with one small seed.

From the Juice family to you and yours, we wish you the very best of the holiday season! 

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