Alex Somos

Co-Founder of Juice Inc.

For more than 20 years, Alex Somos has been yielding results for organizations by inspiring business leaders to become extraordinary people managers.

Driven by a passion to “humanize” the workplace, Alex is committed to helping leaders create environments where employees feel good to work, people get things done more efficiently, and business results flow. Over two decades, he has made a lasting impact on Fortune 500, small and medium-sized businesses through leadership training and experiential learning.

Intuitive and discerning, Alex’s approach to helping today’s leaders involves a mix of business acumen and personal coaching. He navigates through complicated issues to understand even the most complex of business relationships: identifying trends and patterns, and “connecting the dots” between intent and impact, thereby unlocking unexpected insights and profoundly workable solutions.

No stranger to the business world, Alex is an entrepreneur at heart: prior to co-founding Juice Inc. in 2003, he co-founded Eagle’s Flight, an internationally recognized experiential training organization, and helped turn it into a multi-million-dollar business in less than a decade.

Alex is a strong proponent of “doing good in the world”—not only is it a core business value at Juice Inc., but a personal value that defines his very nature. Every year, he co-leads groups of individuals to Mexico, to build schools and homes for people in need. His involvement has positively impacted more than 120 families across two different communities.

And on a Juice-y note...

  • Alex has no beef about cows: he manages two cattle ranches in Bolivia.
  • No stranger to “doing good in the world,” Alex’s passion is building homes and schools in the Mexican Baja.
  • Alex considers himself a lucky man: after 30+ years, he is still married to the love of his life


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Juice Inc

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Alex Somos