Love at Work: Why Passion Drives Performance in the Feelings Economy

Love at Work: Why Passion Drives Performance in the Feelings Economy

Leaders who trigger emotional engagement release 400 percent more discretionary effort than those who trigger rational engagement. In his latest book, “Love at Work: Why Passion Drives Performance in the Feelings Economy,” Brady Wilson explains how emotional engagement in the workplace can lead to improved business results.

Wilson focuses on the notion that emotional engagement, which involves engaging people’s hearts and their feelings, trumps rational engagement, which involves meeting the intellectual needs of their minds, when it comes to sparking discretionary effort in the workplace.

Discretionary effort is the difference in the level of effort one is capable of bringing to an activity or a task versus the effort required to simply get by or make do.

Through real stories of inspiring leadership, and uninspiring leadership, Wilson shares the power of how leaders can love to the point of motivating their employees. Love is defined as the process of extending oneself, which triggers discretionary effort. Every unit of effort a leader or manager spends evoking emotional engagement pays them back four times the discretionary effort. The results can be measured by increased employee productivity and improved employee engagement and communication.


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About the Author

Brady Wilson

Brady Wilson

Brady Wilson is an author and expert on how conversation affects organizational energy to create dynamic results. He has been called upon internationally by Fortune 500 clients to help them use a "conversational operating system" to overcome insurmountable challenges and achieve unprecedented results.

What People Are Saying

“True love is a competence, a spiritual force, a strategy, a way of life. If we can develop and deploy it at work, we can change the world. I challenge you to read this book, think, and engage.”

Mark Rivers, CEO, Canadian Equity Opportunity Capital; CEO, Presidents of Enterprising Organizations

“A powerful reminder of what work is for: helping our clients and employees—and ourselves—to find true fulfillment.”

Keith G. Richards, author of SmartBounce: Three Action Steps to Portfolio Recovery

“Brady Wilson’s message is a great match for our culture—down to earth, practical, and determined to make a difference. A very worthwhile read for any leader who aspires to make a distinct mark on their business and its people.”

Greg Stewart, President and CEO, Farm Credit Canada

“A game changer. Provocative, thoughtful, and challenging, it demystifies how emotion can create locomotion for a company’s people and business.”

Jim Brown, author of The Imperfect Board Member