Finding The Sticking Point
Increase Sales by Transforming Customer Resistance into Customer Engagement
This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you:
- Find the point of resistance to a sale in your customer
- Detect its connection to your customer’s emotional needs and energizers.
- Build a relationship based on trust
- Increase your sales by revealing the Bigger Reality between you and your customers.
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About the Author
Brady Wilson
Brady Wilson is an author and expert on how conversation affects organizational energy to create dynamic results. He has been called upon internationally by Fortune 500 clients to help them use a "conversational operating system" to overcome insurmountable challenges and achieve unprecedented results.
What People Are Saying
"This is the type of stuff that will help our team over-achieve our sales numbers."
"Brady Wilson is the expert on releasing intelligent energy and energizing your customers."
Brian Stevenson, Senior Vice President, Sales & Marketing, LaserNetworks Inc."Reminds us to set aside our agenda and focus on what people are really saying. The results are rewarding."
Teressa Jonescu, Regional Sales Manager, Eastern Canada, Bayer Health Care, Animal Health"Brilliant in its simplicity and very effective in its application."
Brian Lewis, General Manager, Genzyme Canada