Book Review - Finding the Sticking Point

Author: 
Nicole Saltsman,
National Account Manager,
CNHR Magazine

Book helps your sales team "unstick" prospects

If you are looking for a way to de-mystify the complicated world of sales for yourself or your sales team, I have a recommendation. 

Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement by Brady G. Wilson is an easy read book for people wanting to learn more about what really holds clients back from signing the contract.  It explains in simple terms how to effectively obtain the right information to "unstick" them. 
 

"Reading this book, I felt as thought I was having a great conversation with a friend who truly wants to help and it shows how user-friendly the pull conversation process is in uncovering the sticking point and moving through it."
 

Finding the Sticking Point is a great read and is useful for anyone - not just sales people - wishing to improve communication and learn how to truly pull the best out of any situation, increase mutual respect and generate an exceptional experience that leaves everone engaged and energized.

To read the full review, http://www.juiceinc.com/files/documents/Canadian_Natural_Health_Retailer_May-June_2011.pdf or click on the link below.

Reprinted with permission. © 2011 Canadian Natural Health Retailer www.cnhr.ca.