Meet Our Team
Meet Our Team

Meet Our Team

Alex Somos

Alex Somos

Co-Founder of Juice Inc.

Alex Somos is co-founder of Juice Inc. His ability to cast vision and provide strategic direction, combined with his passion to make a difference in the lives of others' has created a strong leadership style that creates results and breeds loyalty from those around him.

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Maria Dawkins

Maria Dawkins

Office Manager, Survey Administrator & In-house Graphics

With over 24 years of hands-on managerial experience, Maria brings to the Juice team outstanding organizational and project management skills. She is instrumental in the development and deployment of Juice's on-line surveys, including the Juice Check and 360-degree surveys, as well as the analysis and graphical reporting that accompanies them.

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Aspen Heisey

Aspen Heisey

Co-Founder Floworks Training; Sourcing; Inventory & Fulfillment


Aspen plays a variety of roles ranging from sourcing, shipping and simulation design.

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Lara Hall

Lara Hall

Director of Marketing, Juice Inc.
Brady Wilson

Brady Wilson

Co-Founder Juice Inc., Author, Facilitator

Brady Wilson is an author and expert on how conversation affects organizational energy to create dynamic results. He has been called upon internationally by Fortune 500 clients to help them use a "conversational operating system" to overcome insurmountable challenges and achieve unprecedented results.

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Cheryl Rayfield

Cheryl Rayfield

Director of Client Services

Cheryl Rayfield brings both commitment and an extensive background in client management in her role at Juice Inc. 

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Crista Renner

Crista Renner

Director of Communications, Juice Inc.

Crista has been part of Juice Inc. since its inception. She is an engaging presenter who brings a vast storehouse of business and personal stories, making her an entertaining and pragmatic speaker. Because of her inviting and open style, she excels at asking the difficult questions that people think about, but never ask. Her marketing prowess and creativity have helped numerous organizations clarify their point of difference to increase sales and improve client retention.

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Rick Boersma

Rick Boersma

Co-Founder Floworks Training; Design & Innovation, Juice Inc.

Rick has been in the field of education and training since 1985 working with dozens of Fortune 500 corporations, as well as hundreds of smaller companies, designing and facilitating experiential training programs. Rick's energetic personality and contagious enthusiasm will leave audiences inspired and mezmerized.

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Kevin Pettie

Kevin Pettie

Business Development
Petrina Fernandes

Petrina Fernandes

Wilfrid Laurier Co-op Marketing Student, Juice Inc.
Daniel Dea

Daniel Dea

Business Development

Dan is an accomplished bilingual Sales Executive who brings over 20+ years of sales and customer service experience. As a top sales performer himself, Dan’s strength lies in helping clients improve the performance of their sales force. Dan has a wealth of knowledge in assessing needs, mapping sales processes, developing strategies to achieve superior sales performance and building strong employee relationships.

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Michelle Mills

Michelle Mills

Account Coordinator

Michelle is personable and driven, and has an accomplished proficiency in the areas of project and marketing coordination, communications, administration and customer care. She's passionate about writing and editing fiction and non-fiction.

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Jean-Francois (JF) Hivon

Jean-Francois (JF) Hivon

Business Development

Jean-François (JF) Hivon is a bilingual member of the Juice team who is passionate about creating results through rigorous management processes, authentic relationships, and strategic thinking. Previously, he led the business development and training practice for a successful Canadian Training Company.

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